We Are Not "Sewer Heads" - A Note to Playmates and Nickelodeon

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Last week when Playmates released their first peek at the 2012 TMNT toy lineup, there was also a series of short videos posted to MTV.com featuring Karl Aaronian from Playmates talking about each of the different lines. In these videos, he drops in the term "Sewer Heads," referring to the long-time Turtles fans.



As press coverage of the new toys grows in the build-up to Toy Fair, this term has been showing up again. And it is because of this recurrence of the term that TMNT fans wish to declare to both Playmates and Nickelodeon:

We are not "Sewer Heads." Please stop calling us that.
It is dumb and rather insulting. Think about it.

Now, I realize that we don't have a "cool" name for our fandom to sound off in your interviews and press releases akin to "Trekkers," "Browncoats," "Whovians," or "X-Philes," etc. But the thing is, all of those names happened organically, by the fans. They weren't assigned by marketing departments. We officially reject this "title" that you've assigned us.

If you absolutely must use something in your marketing copy, we respectfully suggest you change it to the less insulting "Shell Heads." We are not declaring this as our title, and take no ownership of it. But it's better than the name you've given us.

Really, it's probably just best if we stay "Ninja Turtles Fans." After all, Lucasfilm and Hasbro seem to be doing pretty well selling their products to "Star Wars Fans."

TMNT fans, whatever they be called, are encouraged to have their voices heard on this matter. Please send Tweets to @PlaymatesToys and @TMNTMaster. You can also post on the Playmates Toys and Nickelodeon TMNT Facebook pages.

Maybe with some good ol' fashioned Turtle Power we can get use of "Sewer Heads" killed and buried before Toy Fair actually starts.

UPDATE! @TMNTMaster has assured us that we will no longer be called Sewer Heads! Your voices have been heard! Thanks for listening, Nickelodeon!