Mark Freedman made the TMNT famous back in the 80s when he and his company, Surge Licensing, Inc., introduced the concept to Playmates toys. The toy deal became a TV deal, and the rest was history. Not much has been heard from Freedman and Surge Licensing (in respect to the TMNT) since their licensing contract expired in the 90s, so it's a bit surprising to hear that the man who helped to make the Turtles a world-wide phenomenon advised Nickelodeon on the deal throughout negotiations, as was revealed in a statement released today.Some quotes:
Mark Freedman, an advisor to Viacom/Nickelodeon in its milestone acquisition of the Teenage Mutant Ninja Turtles and original worldwide licensor, through his Surge Licensing, during the first decade of the property's mega-success, said, "Viacom, with its Nickelodeon and Paramount Pictures companies, and master global toy partner, Playmates Toys, will create Ninja Turtles magic that will succeed on every media platform."
"The Turtles are an iconic property entrenched in the hearts of two generations of fans and Nickelodeon can inventively and creatively leverage the Turtles brand and deliver the most exciting and compelling experience yet," he added.
Freedman, an advisor to Viacom during the negotiations, said, "I have no doubt that the Nickelodeon-Turtles will be a huge entertainment and licensing and merchandising success under the new management team."
You can check out the full press release here.
Interesting that Mr Freedman would show up at yet another critical TMNT turning point. He does have vision and it makes me feel a bit better knowing Nick/Viacom had him as an adviser. He did kick-start everything to begin with after all.
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